Destroy Your Printer (A Web Comic) Issue #5

Destroy Your Printer (A Web Comic) Issue #4

Destroy Your Printer (A Web Comic) Issue #3

Destroy Your Printer (A Web Comic) Issue #2

Destroy Your Printer (A Web Comic) Issue #1

Destroy Your Printer Contest 4

I am pleased to announce Expert Laser Services Destroy Your Printer Video Contest 4!

The rules and details of the contest are as follows...

We ask that you make a creative, fun and humorous video of you and your cohorts destroying one of the following: Inkjet Printer, Laser Printer, Copier or Fax/MFP. Then upload the video to youtube and send me the url. At the end of the contest we will choose a winner and the winner will get his or her video posted here on the "Adventures in Office Imaging blog" and they will receive two FREE toner cartridges for their office copier, laser printer, or fax/mfp!

This years prize pack will include two free toner cartridges for a working printer in your office, a $100 dollar donation to a charity/non-profit of your choice, a signed copy of "Return On Influence" and a selection of scented soy candles from Wales Wax Works!

see below for full contest details, rules and regulations!

Rules and Regulations.

Contest starts March 1, 2012.

1. Contest is open to businesses and other organizations in the United States of America, large or small. Contestants may destroy Inkjet Printers, Fax/MFPs, Laser Printers or Copiers.

* We are looking for humorous and creative videos of you destroying your selected piece of office equipment from the above list of machines.

* Have fun but be careful, Expert Laser Services will not be held responsible for any injuries resulting from the making of your videos.

2. To enter the contest, create a video, upload it to youtube and send me the URL via e-mail

nathan.dube@expertlaserservices.com (or twitter @dubiousmonk)

3. Videos will be voted upon and a winner chosen via a public vote here on the blog.

4. The contest ends July 31, 2012.

5. The winning video will be posted here at the Adventures in Office Imaging blog ASAP.

6.Contest winner will receive two free toner cartridges for a working printer in your office, a $100 dollar donation to a charity/non-profit of your choice, a signed copy of "Return On Influence" and a selection of scented soy candles from Wales Wax Works!

When The Student Is Ready...

Mark Schaefer and I at "CLINK" Boston, MA.

Here is an excerpt from my new book

Music, Mischief And Marketing: A Guerrillas Guide For The Creative Protagonist

From chapter 9:
When The Student Is Ready, The Teacher Will Appear

"The title of this chapter is an old Buddhist proverb that speaks volumes about my own experiences in Marketing. When I started out in my position as Expert Laser Services “Chief Social Media Marketing Engineer” (as I have been dubbed by management) I had no credentials, no budget and a mere six months to show some ROI.

What on earth was I to do?

Not only was thinking outside of the box my only option, it was the only thing that made sense at that point in time. As an autodidact, I leapt headlong into educating myself about social media, B2B Marketing, the state of our industry and how to combine and utilize knowledge from each of those resources.

In addition to studying marketing and mps industry blogs I worked hard at developing my own perspective, a unique voice within an industry that already had its fair share of experts spread over the blogosphere.

Being true to your self is key in a position such as this. Listening to my own intuition and trying to think as a consumer within my market space, I created content that I would want to see coming from a vendor such as my own company.

With the internet still pulsing with free knowledge I simply soaked up everything I could from all other marketing experts and industry pundits that I could while simultaneously presenting my own variants of opinions and information via the company blog, Facebook page, LinkedIn page and Twitter account.

To be an “expert” you simply have to be at least two steps ahead of those who view you as a thought leader and always learning more, day in and day out.

While using this same process in becoming a thought leader in my own industry, I formulated the first installment of the “Destroy Your Printer Contest”.

On October 19^th of 2009 I (the student) had apparently become ready for exposure on Mark Scheafer’s (the teacher) “Grow” marketing blog. Mark who is a legend in his own right as author of one of the top marketing blogs on the net, Professor of social media at Rutgers University and author of the book “The Tao of Twitter” was the first person to break the story of my now infamous and annual destruction contest.

I truly feel that his post about my work is the seed that has sprouted into a cornucopia of media surrounding my work which includes coverage from countless blogs in both the marketing and MPS industries as well as the New York Times, Recycler Magazine, and multiple books.

Indeed, when the student is ready, the teacher will appear…"

In the picture above you will find both myself and Mark Schaefer striking a pose. In this shot we are sitting in the restaurant "CLINK" which resides in the beautiful Liberty Hotel in Boston Massachusetts. Mark and I finally had the chance to meet here in person after years of communication via the internet and a short phone call a while back.

Meeting Mark in person was more like reconnecting with an old friend than meeting a fellow human being in person for the first time.

Friendly, professional, humble and generous...

In addition to being a master of his craft, Mark is the epitome of the above terms.

If you ever have the chance to meet with Mark, I highly recommend jumping at the opportunity. A conversation with this man will likely result in your own bursts of inspiration. Truly a great person with a great mind, Mark is simply a joy to be around.

Join Me At MarketingProfs B2B Forum Boston!

I will be speaking at the MarektingProfs B2B Forum in Boston, Massachusetts on June 15 from 11:00am-11:15am.

Here is my track information...

Case Study 1: 11:00–11:15am A B2B Social Media Program With Real $$ ROI!

Speaker:
Nathan Dube, Chief Social Media Marketing Engineer, Expert Laser Services

Can you really generate sales with social media in a B2B atmosphere? Of course you can! By combining elements of guerrilla marketing, music and free social media sites like YouTube, Facebook, Twitter and LinkedIn, Nathan will show you how he was able to create a profitable B2B social media campaign with little to no budget! If you enjoy humor, creativity, fun and music you won't want to miss this case study that incorporates them all!

If you would like to attend read more about the event here

As a reader of my Blog I am pleased to offer you a $100 discount off the price of your ticket!

Just use this promo code to save $100 off your ticket price! > SPEAK100

Hope to see you there!

Think Globally Smash Printers Locally

The above video is in my opinion, a true classic of printer destruction. First introduced to me by Mark Schaefer, author of the {grow} marketing blog, this video is by no means new.

The clip is at once a testament to the fact that poor customer service is not only unacceptable in this day and age but also that in a world with Youtube, the backlash is unavoidable and rightly so.

As an avid fan of this clip you can imagine my surprise when an employee of Fall Prevention Alarms (a customer of ours) suggested that we check out this video. As it turns out the Solider in the clip is a friend of the folks at this company.

This small world connection was made when a gentleman from the above business stopped into purchase some of our own remanufactured toner cartridges and noticed a flyer on the desk of our receptionist left over from the first destroy your printer contest.

Sure enough he could also relate to the bane of laser printer related stress and said he is considering entering our third annual destroy your printer contest.

Destroy Your Printer Contest 3 Submissions

Below we will be posting all the entries that we receive for our Destroy Your Printer Contest 3.

Entry #1 Josh Post alt9design.com

Entry #2 Paula Snow Sullivan Real Estate Group

Entry #3 By Marcus Piazzo Wales Wax Works



Entry #4 Eric Morse Center Of Hope



Entry #5 Ian McIntosh MBS Fabrication



Entry #6 Jay Mitchell Great America Leasing Corporation