The Value of Prospect Created Content

Whether your marketing managed print services or candy bars, B2C or B2B. The simple fact remains...

Content is king.

And when it comes to content, there may be no content more valuable than that of which is made by your own clients or prospects in reaction to a video contest.

The above video is one of six submissions we received for our "Destroy Your Printer Contest 3". The video is a perfect example of "prospect created content". Not only is this video creative, humorous and totally over the top, but also an excellent advertisement. One of which was made not by our marketing department, but by a passionate prospect.

This is important because it acts as a catalyst for connecting with other prospects due to the simple fact that the user gave us a plug by noting our website and company name at the beginning of the video.

Now whenever someone watches this video we are able to capitalize on the interest generated by the video and not as an entity marketing to an audience, but as a third party who came up with this wild idea for a contest in which the creator of the video obviously went to great lengths to win.

This is one reason that video contests are so valuable in the world of content.

In reaction to this kind of promotional device, your prospects and or customers alike will create viral content for you and your brand. Plus, they will do it with a level of passion that you simply won't find in relation to other marketing endeavors.

By generating a video contest that taps into your customers pain points and providing products and services that aid in the relief of said pain points, you will effectively generate a working alchemy within your marketing efforts.

This kind of promotional event also allows you to use fun and creativity to market your products and services regardless of whether your products and services are devoid of both. Thus infusing your brand image with a positively charged emotional reaction from your customers and prospects alike.

So, the next time you find your self at a loss for your next marketing endeavor...

Consider the video contest.

Destroy Your Printer Contest 3, Winner!

Voting has ended, the public has spoken...

This years destroy your printer video contest winner is Eric Morse of Sturbridge, Massachusetts.

Eric took things to a new level of printer destruction with this bold and humorous car jump. While needing a second attempt as seen in the video, the later launch drove the defunct copier into an airborne trajectory resulting in one of the most over the top entries this contest series has ever seen.

Eric has chosen to donate his winnings (both the $100 and the two toner cartridges) to a local non-profit close to the heart of many folks in our area.

The Center of Hope, a charitable foundation which helps people with various disabilities will receive this years winnings.

Ford Crown Victoria + Jump = ???

We have a contestant for our "Destroy Your Printer Contest 3" posting pics of the tools he will be using to destroy his printer with...



This one should be good...

Destroy Your Printer Contest 3 Submissions

Below we will be posting all the entries that we receive for our Destroy Your Printer Contest 3.

Entry #1 Josh Post alt9design.com

Entry #2 Paula Snow Sullivan Real Estate Group

Entry #3 By Marcus Piazzo Wales Wax Works



Entry #4 Eric Morse Center Of Hope



Entry #5 Ian McIntosh MBS Fabrication



Entry #6 Jay Mitchell Great America Leasing Corporation

Destroy Your Printer Video Contest 3

I am pleased to announce Expert Laser Services Destroy Your Printer Video Contest 3!

The rules and details of the contest are as follows...

We ask that you make a creative, fun and humorous video of you and your cohorts destroying one of the following: Inkjet Printer, Laser Printer, Copier or Fax/MFP. Then upload the video to youtube and send me the url. At the end of the contest we will choose a winner and the winner will get his or her video posted here on the "Adventures in Office Imaging blog" and they will receive two FREE toner cartridges for their office copier, laser printer, or fax/mfp! In addition, this years prize will also include a $100 dollar donation to a charity of your choice! see below for full contest details, rules and regulations!

Rules and Regulations.

Contest starts February 25, 2011.

1. Contest is open to businesses and other organizations in the United States of America, large or small. Contestants may destroy Inkjet Printers, Fax/MFPs, Laser Printers or Copiers.

* We are looking for humorous and creative videos of you destroying your selected piece of office equipment from the above list of machines.

* Have fun but be careful, Expert Laser Services will not be held responsible for any injuries resulting from the making of your videos.

2. To enter the contest, create a video, upload it to youtube or a similar video service and send me the URL via e-mail

nathan.dube@expertlaserservices.com (or twitter @dubiousmonk)

3. Videos will be reviewed by myself, our CEO and several other ELS representatives.

4. The contest ends August 31, 2011.

5. The winning video will be posted here at the Adventures in Office Imaging blog ASAP.

6. The winner will receive two free toner cartridges for your offices copier, laser printer or fax/mfp. In addition this years contest will also include a $100 dollar donation to a charity of your choice!