Tuesday, April 22, 2014

We Closed The Loop

From the Telegram and Gazette:

"SOUTHBRIDGE — Expert Laser Services, based in Southbridge, has long been an environmental champion since its inception as "Expert Laser Recycling" in 1990. But, until recently, there has always been a missing link in the recycling chain.

"Our process always made us 'the greenest of the green' when it came to toner cartridge recycling," claims company president Mike Carpentier. "Cartridge cores are routinely turned 8 to 10 times in our system. Most programs—even global manufacturer-based programs—get only a single re-use of cores, then they are shipped off to a landfill."

"Still, like every remanufacturer, we eventually found ourselves having to toss cartridge cores into the trash. There was simply no way to recycle them. Konica Minolta's Clean Planet Recycling Program changed that. They've closed the recycling loop for us. Now we can recycle all major consumables — including toner cartridges, imaging units, waste toner bottles, developer units and drums." 

Read the whole article here.

Tuesday, April 8, 2014

It's Not Easy Being Green!

Kermit sang that “It’s Not Easy Being Green”. Businesses, homes, organizations, and even countries are discovering that Kermit was right. It’s not easy being green. Does that mean that being green isn’t worth it or worse, is it counterproductive? Well, let’s consider the options.We can make a concerted effort to make our homes, workplaces, and world greener. Or, we can continue to waste and throw away whatever and whenever we choose. Certainly the option to do whatever, whenever, sounds better. It also sounds more American. It sounds more like freedom. It sounds more carefree. Surely this is the correct choice. Not at all, and don’t call me Shirley.

Landfills are growing. The Earth is groaning from waste and decay. The resources we want for our very livelihood are dwindling. We really should make every effort to reduce waste. But Kermit’s right. It’s not easy. After all, if it was easy, wouldn’t everybody be doing it? So, how do we make it easier on ourselves and others? There are thousands of small changes that each of us, businesses and individuals, can do to be greener. The first is to spread the word, not so much with dialogue but with knowledge about actions and techniques that actually work. The verbage out there says that we need to reduce our carbon footprints. 

Great! How?

Well, one way to insure that your business is reducing its footprint is to stop wasting so much in the way of office imaging equipment and supplies. Simply put, start recycling your toner cartridges. Don’t just throw them away. Better yet, don’t return them a local retailer that is going to bulk ship them across the ocean. That’s not recycling. Think about it. You bring 3 cartridges to the local retailer. They are stored there, until the retailer has reached his capacity. Then, the retailer packages them on skids and ships them across to who knows where. This “recycling” procedure is incredibly wasteful too. It uses amazing amounts of shipping fuel, not to mention all of the plastic wrapping around the skids and such, just to move the empty cartridges. How do you avoid that? It’s pretty simple actually. 

Call a company like ours, Expert Laser Services. We will pick up your empty toner cartridges and bring them to our local operation, right here in Southbridge, MA. Wait, that’s not all (I always wanted to say that). You don’t have to pay us a collecting fee. In fact, we will give you credit, for each cartridge, towards your next purchase of our 100% guaranteed quality cartridges.

So basically, you save money on supplies. You save expenses on staff time and effort. Best of all you help save the planet, all at the same time! Just by making one phone call, you have made your business greener. Then, you can sing with Kermit…

            When green is all there is to be
            It could make you wonder why, but why wonder why
            Wonder, I am green and it’ll do fine, it’s beautiful
            And I think it’s what I want to be

Wednesday, March 5, 2014

He Returns

I am sure many of you (at least those of you who still follow this blog) are surprised to see this post. It has been almost a year since my last one. This is for many reasons. I had decided to take a break from bloging around this time last year and resume the craft within a few months. Around the time I had intended to start again, one of my most beloved friends died in a car crash.

While I won’t go into details, those of you who have lost people very close to you know this is a debilitating experience. By the time I had begun to get my head together months later, I simply had come to the conclusion that I was tired of writing about MPS. Everything I wrote up to that point could be condensed in a short sentence. “Either you are doing it right and succeeding or you are doing it wrong and are failing.

This has not changed and considering the fact that in addition to being my company’s social media manager I am a major account manager with many contract customers, I simply had less time to focus on the blog. Furthermore, the content I created with the destroy your printer contest is timeless and very effective in the sales process as I can drum it up on my smartphone in real life and show my prospects during initial sales meetings.

I simply came to the conclusion that for the time being the blog would remain “asleep”. I suppose I am writing today to let any interested parties know that if all goes right I hope to have some new content up within the year and a few promotional videos based on the lord of the rings type of mythology and a spoof on the Ghostbusters.

Now, you will notice there is a second author on this blog who has yet to post. Bob Chernisky, Jr. the son of our marketing manager also wears multiple hats in this company and is bravely battling through personal struggles in the same way I have while balancing his other responsibilities in the company.

It is our hope to bring life back to this blog in the coming months however I must point out… I will not be driven by the cliche admonition that I should writing three to five posts per month. I will write when I feel inspired and only then.

You see, I accomplished everything I set out to do when I entered B2B social media back in 2009 and I set a standard in managed print services in that respect, one which does not touch the mighty echelons of folks like Greg Walters or Art Post but I never wanted to get that deep in the waters anyway.

I wanted to create something magical and something fun that reminded people that we are human and even in the staunch and ultimately grey atmosphere of B2B industrial workings that we can still find that fun and that magic and use it within such a context to connect with other human beings.

While I did use social media to sell MPS, I don’t need it to do so. That being said, I do want to stay connected and will use this medium as a device for such ends.

Wednesday, March 20, 2013

Transmuting Failure Into Philanthropy

I had a most unpleasant correspondence over the phone with a prospect today...

Let's call this gentleman "Bret". I found Bret on linkedin. He was listed as a salesman for a large local company of which I thought would be a great candidate for an out-of-the-box approach to prospecting.

I noticed that Bret placed the role of "Philanthropist" before his role as a salesman...

"That is awesome!" I thought to myself as I am currently working on making regular donations to charities and non-profits with the hopes of getting more and more involved with Philanthropy and just generally helping people in need.

However, my idea (which I thought for sure was a good one mind you) how to approach this man failed horribly...

Despite this fact I stand behind my actions as mentioned below....

I thought to myself that Bret's company would likely be a perfect candidate for a managed print services contract and I figured that if I did in fact sign them, I would donate my FULL commission to his non-profit organization which is called Saving Teens In Crisis and is a non-profit that upon reading about, found to be truly awesome.

I called Bret and told him about my company, who we are, what we do and said that I was hoping he could put me in touch with his IT manager so that I might do a free managed print analysis for his company with the knowledge that if we ended up doing business together I would donate all of my commission from sales with his company to the non-profit he runs.

At this point Bret was clearly using intense restraint as he basically accused me of being the absolute worst kind of human being on the planet...

I was shocked, confused and tried to reply as he explained to me that using philanthropy to garner personal gain was a great evil (which I agreed with) as I went on to explain that the motivation for this call was again to donate in full my commissions from business should it transpire between our companies to his non-profit.

He bocked at me and said "yeah that's a nice angle", Click...

In retrospect I can understand what happened  He works in sales and knows there are in fact super low-life, scumbag people who work as sales professionals. I am sure there are in fact people who actually scam non-profits with similar tactics.

I was absolutely horrified, hurt and at a loss for words.

I took twenty minutes to think things over and regroup my mind and spirit. I then texted an explanation to him as well as a justification for my approach (which I stand behind because my intent was fully in the right place) and notified him that while I understand we will likely never do business together I was going to donate to his non-profit as a sign of good faith, imploring him with many words to give me the benefit of the doubt and listen to me as a human being rather than a salesman.

I do not doubt that he will likely never speak to me again however, I promptly donated to his organization through their website and volunteered to donate time as well if needed (as I had planed on doing anyway before this debacle occurred).

So as a believer in emotional alchemy, I sat and pondered all that had just transpired and meditated on how I could transmute these negative emotions and actions into gold....

This is what I came up with:

I have decided that from here on out I will donate 100% of my commissions from managed print services contracts signed with non-profits/charities (who do not discriminate against any social groups of any kind) to said non-profit/charity.

While this was a highly negative experience it has lead to what I believe is an answer to how I can help more people which is something I have been pondering as of late.

It is my hope that this post will serve as both a reminder of caution in how one approaches a prospect (even when the intentions are good) and also as a catalyst for a seed which will grow into financial benefits for multiple non-profits and charities.

Please share this post if you have read it and thank you for reading. 

Monday, March 4, 2013

Qabalistic Sales

The above diagram is the tree of life, taken from the Jewish mystical tradition of Qabalah. The original use of the diagram was to help one "know thyself" and unite with God via the meditation and visualization of different aspects of God as they divide into the ten sephirot laid over three pillars connected by twenty two paths. 

In the above presentation of the tree, you will notice that I have transposed my own approach to the sales process in place of the traditional God names associated with each Sephirot.

While gazing upon the tree one day, I began to imagine the tree with the left pillar (severity), the middle pillar (mildness) and the right pillar (mercy) as a template for the sales process. Over the past two years, I have developed my own style of sales which being mostly the product of psychospiritual introspection, found the tree would make for a perfect visual representation of my approach.

 I believe that sales is first and foremost a game of intentions rather than one of numbers. It is this distinction within my perspective however, that has allowed me to win within the numbers game that sales is...

Via the combination of creative visualization, cold calling, sigilization, emotional alchemical marketing and a continued drive to serve others with the intent of helping and improving the lives of other human beings, I have been able to sign two companies that have eluded my sales team for over twenty years over the course of a one week period.

What am I doing differently? 

I am looking at the sales process as a psychological and spiritual/emotional pursuit rather than that of a financial goal. It is not the commission or the size of the sale that I focus on, but rather how well the customer is being taken care of. 

By showing a level compassion inherent within my elevator pitch, daily cold call routine and mannerisms when in a live meeting, I have found that in light of hard work based upon an intent of love projected towards prospects, I am able to naturally attract business to my client base.

I hope that this graphic is of some use to your own endeavors.

Wednesday, December 19, 2012

Sigilize For Sales Success!

Sigils are a tool used for bending reality, that is to say, increasing the probability of a statement of intent (desire) to manifest.

I suspect that I have peaked the interest of those of you who work in sales and marketing and for good reason. Bending reality (also known as magick) is an art form which heavily parallels modern marketing and sales psychology/practice.

The technique of sigilzation which I use for my own sales endeavors is a take on artist and magician Austin Osman Spares version of said craft.

That is to say that by way of a created symbol, made from the letters of a written statement of intent, one advertises a desire to their own subconscious mind with the intent of changing ones own psychology to alter ones decisions throughout the day in a way which will increase the probability of ones success in achieving said desire.

It should be obvious to those of you who work in advertising that sigils are almost synonymous with logos. Indeed, it has been stated that logos are simply viral corporate sigils which work heavily upon the subconscious mind of consumers on a daily basis.

From the fourth article linked above:
In “Pop Magic!” – Morrison’s manifesto on how to be a modern magician – the author writes about the power of viral sigils. He writes, “The viral sigil also known as the BRAND or LOGO is not of recent development (see ”Christianity,” “the Nazis” and any flag of any nation) but has become an inescapable global phenomenon in recent years.” He further goes on to write, “The McDonald’s Golden Arches, the Nike swoosh and the Virgin autograph are all corporate viral sigils.”

More Examples: Coca-Cola, Burger King, Disney, Pepsi.

I am willing to bet that you are able to vividly recall what each of the logos of the aforementioned companies look like in your minds eye. I am also willing to bet they produced very specific emotions when thought of.

The difference between spares techniques of sigilization and that of corporations like those mentioned above, is that those done in the style of spare are used by the individual person to change their world via crafting their own subconscious feedback where the viral corporate sigils mentioned above, are made with the intent of  manipulating the masses subconscious with a desire based upon that corporations intent.

Basically, corporate logos are long-term attempts of a small group of people to manipulate the decisions of people en mass, where spares work is focused on an individual using their own personal symbology to subconsciously affect change within themselves and by extension, the world as it relates to them and their needs.

As there has been much written on modern sigilization techniques and while I could write my own guide, I would like to point interested parties to an advertising professional and blogger who has written an exquisite guide that far transcends the need for any additional perspectives on such matters (at least from my point of view) which can be found here

I would also advise further research on Grant Morrison's (the biggest name in comics today) work and perspectives regarding sigils, from one article Grant states:

Corporate sigils are super-breeders.They attack unbranded imaginative space.They invade Red Square, they infest the cranky streets of Tibet, they etch themselves into hairstyles. They breed across clothing, turning people into advertising hoardings. They are a very powerful development in the history of sigil magic, which dates back to the first bison drawn on the first cave wall.
The logo or brand, like any sigil, is a condensation, a compressed, symbolic summoning up of the world of desire which the corporation intends to represent. The logo is the only visible sign of the corporate intelligence seething behind it. Walt Disney died long ago but his sigil, that familiar, cartoonish signature, persists, carrying its own vast weight of meanings, associations, nostalgia and significance. People are born and grow up to become Disney executives, mouthing jargon and the credo of a living corporate entity. Walt Disney the man is long dead and frozen (or so folkmyth would have it) but Disney, the immense invisible corporate egregore persists.

The thing about many of the corporations who have been using this technology for so long is that they don't really want these ideas available to the public. The archetypical salesmen of the world would prefer you don't open your mind and express your will so much as they hope for you to gladly consume theirs.

The intent of this article is to provide knowledge and information of this technology so that you can as a customer/consumer be aware of what kinds of subtle attacks happen to you on a daily basis and how you can flip the script on such attacks and begin to craft your reality with your own symbolic expressions of self.

If these ideas resonate with you I would invite you to consider furthering your studies to include the concept of the hypersigil which is essentially a story or work of art which by way of its fictional universe creates changes in the authors reality.

Grant Morrison's comic series "The Invisibles" is an example of a hypersigil. In this tradition, I have also created a comic series based around my "Destroy Your Printer Contest" which acts as a hypersigil to some extent and can be found here.