Wednesday, December 19, 2012

Sigilize For Sales Success!

Sigils are a tool used for bending reality, that is to say, increasing the probability of a statement of intent (desire) to manifest.

I suspect that I have peaked the interest of those of you who work in sales and marketing and for good reason. Bending reality (also known as magick) is an art form which heavily parallels modern marketing and sales psychology/practice.

The technique of sigilzation which I use for my own sales endeavors is a take on artist and magician Austin Osman Spares version of said craft.

That is to say that by way of a created symbol, made from the letters of a written statement of intent, one advertises a desire to their own subconscious mind with the intent of changing ones own psychology to alter ones decisions throughout the day in a way which will increase the probability of ones success in achieving said desire.

It should be obvious to those of you who work in advertising that sigils are almost synonymous with logos. Indeed, it has been stated that logos are simply viral corporate sigils which work heavily upon the subconscious mind of consumers on a daily basis.

From the fourth article linked above:
In “Pop Magic!” – Morrison’s manifesto on how to be a modern magician – the author writes about the power of viral sigils. He writes, “The viral sigil also known as the BRAND or LOGO is not of recent development (see ”Christianity,” “the Nazis” and any flag of any nation) but has become an inescapable global phenomenon in recent years.” He further goes on to write, “The McDonald’s Golden Arches, the Nike swoosh and the Virgin autograph are all corporate viral sigils.”

More Examples: Coca-Cola, Burger King, Disney, Pepsi.

I am willing to bet that you are able to vividly recall what each of the logos of the aforementioned companies look like in your minds eye. I am also willing to bet they produced very specific emotions when thought of.

The difference between spares techniques of sigilization and that of corporations like those mentioned above, is that those done in the style of spare are used by the individual person to change their world via crafting their own subconscious feedback where the viral corporate sigils mentioned above, are made with the intent of  manipulating the masses subconscious with a desire based upon that corporations intent.

Basically, corporate logos are long-term attempts of a small group of people to manipulate the decisions of people en mass, where spares work is focused on an individual using their own personal symbology to subconsciously affect change within themselves and by extension, the world as it relates to them and their needs.

As there has been much written on modern sigilization techniques and while I could write my own guide, I would like to point interested parties to an advertising professional and blogger who has written an exquisite guide that far transcends the need for any additional perspectives on such matters (at least from my point of view) which can be found here

I would also advise further research on Grant Morrison's (the biggest name in comics today) work and perspectives regarding sigils, from one article Grant states:

Corporate sigils are super-breeders.They attack unbranded imaginative space.They invade Red Square, they infest the cranky streets of Tibet, they etch themselves into hairstyles. They breed across clothing, turning people into advertising hoardings. They are a very powerful development in the history of sigil magic, which dates back to the first bison drawn on the first cave wall.
The logo or brand, like any sigil, is a condensation, a compressed, symbolic summoning up of the world of desire which the corporation intends to represent. The logo is the only visible sign of the corporate intelligence seething behind it. Walt Disney died long ago but his sigil, that familiar, cartoonish signature, persists, carrying its own vast weight of meanings, associations, nostalgia and significance. People are born and grow up to become Disney executives, mouthing jargon and the credo of a living corporate entity. Walt Disney the man is long dead and frozen (or so folkmyth would have it) but Disney, the immense invisible corporate egregore persists.

The thing about many of the corporations who have been using this technology for so long is that they don't really want these ideas available to the public. The archetypical salesmen of the world would prefer you don't open your mind and express your will so much as they hope for you to gladly consume theirs.

The intent of this article is to provide knowledge and information of this technology so that you can as a customer/consumer be aware of what kinds of subtle attacks happen to you on a daily basis and how you can flip the script on such attacks and begin to craft your reality with your own symbolic expressions of self.

If these ideas resonate with you I would invite you to consider furthering your studies to include the concept of the hypersigil which is essentially a story or work of art which by way of its fictional universe creates changes in the authors reality.

Grant Morrison's comic series "The Invisibles" is an example of a hypersigil. In this tradition, I have also created a comic series based around my "Destroy Your Printer Contest" which acts as a hypersigil to some extent and can be found here.

Thursday, November 29, 2012

Great Cause, PLEASE HELP If You Can.

The text below is from a dear friends blog (Mark Schaefer of GROW) .

Please read and then head over to his blog for the full story and consider helping if you are able.

Thank You!

In the spirit of the holiday season, I would like to tell you a little Christmas story.

For the past three years, I’ve mentored a bright young boy named Elijah.  Elijah is growing up in small, crowded house with his three brothers and a sister (all by different fathers — none of them are around). There is also an unrelated 12-month-old baby from another unwed mother being raised in this household.

I started working with Elijah through an organization called Amachi, which pairs adult role models with at-risk kids who have at least one parent in prison. Elijah’s father was murdered when he was two.  His mother was serving several years in a federal penitentiary when I became involved with the family.

Elijah is fortunate in many ways. He is being raised in a loving home by his grandmother. His clothes are always clean and he’s never hungry. His grandmother Patsy suffers from a variety of health problems but manages to get those kids to school every day. She often works until 2 in the morning cooking and cleaning and is almost always exhausted.  When I asked her where she would want to go on a vacation some day, she said it would not matter because all she would do is sleep. In my book, she is a true hero...

Read the whole post here.

Thursday, October 25, 2012

A Safe Home For Faith: Please Help!

Faith is a 21 yr old disabled woman in desperate need of a home for herself, a live-in PCA, and her guardian...

Faith is a young woman (21) that lost her mom to cancer at age 8, and her dad to HUNTINGTONS at age 9, her brother took her in and raised her. at age 17 she became symptomatic with HUNTINGTONS (a neurodegenerative disorder). due to the progression of the disorder, her brother has drained all their resources, and it has become necessary for her to have 24 hour care... now the apartment that she currently lives in has been deemed unsuitable and she is being evicted... which will leave them homeless by the holidays.... we are hoping to provide a perminant home and the needed modifacations to provide a safe enviornment for her wellbeing...

Friday, October 5, 2012

The Unspeakable Question

Prospects! I have a tool in this video that will guarantee you get the best price on the copiers, printers, and other forms of imaging equipment that you purchase!

Watch this video and then use it! I promise you, you will always get a better price after asking your vendors salesmen/saleswomen this question.

Happy purchasing!

Thursday, August 16, 2012

Avoiding Salesmen's Sorcery

Hello friends! I have returned to take up the reigns of AIOI once again, in full force!
While you can expect more entry's from here on out, you can bet that almost all of them will be VLOG posts rather than written blog posts.

Today I shed a little light on one of the more shady tactics being used against prospects by many salesmen in the office imaging world and give some advice on how to avoid being had by said conniving individuals.

Thursday, August 2, 2012

Destroy Your Printer Contest 4 Winner!

The winner of the 4th annual Destroy Your Printer Contest is Marcus Piazzo of Wales Wax Works from Wales, Massachusettes.

This year, the two time Destroy Your Printer Contest champion won by default as his entry was the only one we received.

While we would have liked to see more entries this year, the video Marcus produced is extremely creative and is already a hit with some of our customers and prospects alike, thus adding to the already awesome library of content generated by the contestants over the years.

Congratulations Marcus!

Wednesday, June 13, 2012

AIOI Greatest Hits

With the reality of greater lengths of time between posts here at AIOI, I wanted to compile a list of "greatest hits" in multiple categories of content.

Below you will find a hand picked selection of the best posts from my archives.

So, from MPS to printers, copiers and beyond, I present you with the best of Adventures in Office Imaging!

Managed Print Services

1. MPS And The New Paradigm

2. Skipping This Years Recharger

3. MPS, This Ain't Boxes Or Bullsh*t

4. The Division Line

Destroy Your Printer Contest  

1. Destroy Your Printer Contest 1

2. Destroy Your Printer Contest 2

3. Destroy Your Printer Contest 3


1. MPS Interview #1: Chad Anguilm

2. MPS Interview #2: Greg VanDeWalker

3. MPS Interview #3: Greg Walters

4. MPS Interview #4: DOTC

5. MPS Interview #5: Eddie Lederer

6. MPS Interview #6: Harry Hecht

7. MPS Interview #7: Jim Lyons


1. Inkjet Printers vs. Laser Printers

2. TCO And The Human Footprint

3. Environmental Inkjet Evils 

Social Media (Marketing/Sales)

1. Relational Sales Via Twitter

2. MPS Contract Via Social Media

3. Paying It Forward

Environmental Perspectives

1. Green Without Green  

2. New England Landfills Thank ELS!

Guest Posts

1. Amanda Rogerson Speaks On MPS

2. Illuminations On E-Waste

Music (Edutainment)

1. Songs In The Key Of MPS

2. Songs In The Key Of MPS Part II

3. Dark Side Of The Bizhub

Tuesday, June 12, 2012

This Is The End. Or Is It?

Earlier this morning I had written a post explaining that I was finished with this blog...

After reconsidering, I have decided to keep it running with the understanding that postings may be few and far between at times as the future unfolds.

You see, as I have moved forward in my tenure at Expert Laser Services I am spending more and more time in sales. Because of this, I will be posting less often from this point on.

When/if I feel the need to write, I will.

This is just a heads up for any readers of the blog out there.

Hope you are all well!

Monday, March 26, 2012

On Not Throwing Temper Tantrums

Today marks the end of an appalling, trivial and in the end positive experience for both myself and one of my customers. About two weeks ago I sold a copier to a local bank who after reviewing our price for said copier and finding our pricing and service plan being superior to their current vendors options, chose to do business with us versus their current (now former) vendor.

About a week after the installation of our machine and the removal of the competitors machine from our customers location, I received a phone call from my contact from this bank.

They told me they had just received a phone call from their now former copier vendor...

I sat dumfounded, jaw having hit the floor while listening to the tale of our competitors rant.

My customer explained to me how this gentleman angrily and sarcastically reprimanded my customer for choosing us over them saying something to the effect of "Who do you think you are? You buy your copiers from us! We are taking that machine out of your building!"

Of course this was an empty threat and they had no ability to remove the machine themselves.

As it turned it out, I had (unknowingly) sold a machine in another vendors territory and they could not compete with our price. So, the gentleman from this other vendor thought it would be wise to call and then yell at his (former)/my (current) customer...

While we did eventually remove the machine, it was replaced by a different brand of copier that was also bought from me.

The temper tantrum thrown by the childish sales "professional" from the vendor of whom we had submitted our proposal against accomplished them only one thing...

Loosing a customer.

This salesman's activities are a perfect illustration of how to shoot yourself in the foot...

It is never a good idea to verbally attack your customer.

While I would likely have taken the sale regardless of this gentleman's actions due to our ability to provide a better price for the hardware and CPC rate for service and supplies, his choice to go off the deep end is what ultimately sealed his fate.

Had he simply chosen to accept he had lost a sale and thank his customer for their consideration perhaps in the future he would have the opportunity to re-quote against us however, my contact made it known that their organization would no longer even consider doing business with our competitor due to the actions of the aforementioned gentleman.

Sure, it hurts to loose a sale and perhaps in some situations emotions such as those presented by my contemporary from our competitor are even justified to some extent, but to unleash those emotions on a customer...

There is no excuse.

Not Your Grandfathers Cold Call

As part of my roll as an MPS sales consultant, I do at least 10 cold calls (by phone and by foot) every week. I stop in to companies of all sizes and garner the names of either the CFO or IT manager of each potential customer.

A few weeks back I decided that I would do all my cold calls through twitter...

While this was an experiment and will only be something I generally do in conjunction with the more "old school" style of cold calling as time goes on, I can honestly say I had the fastest "call back" from a prospect ever.

A new prospect answered my tweet within a few hours of hitting "send" and compared to the response from cold calling on the phone or by foot, this was something of a new record in speed as far as a response to the call is concerned.

I now have a meeting scheduled with this potential client...

Now this will not be my first sale made through twitter, however this example further suggests the writing is on the wall.

I write this as sign of the times or a warning if you will...

If your not using social media to augment your current marketing and sales endeavors, you are missing out on hot leads. Leads which come from people manning twitter accounts from potential customers who are excited to connect with the human beings on the other side of your twitter account.

Monday, February 27, 2012

Not Your Average "Desktop Printer"

Photo taken by Jeremiah Owyang

Virgin Airlines now has a digital check-in kiosk at the SFO.

What is truly interesting about this new installment is that the white table beneath the touch screens is actually a printer...

In a world where the paperless office is still considered by some to be the future and ultimate fate of the office imaging industry, I find this but one of many telling oppositions to such an idea.

As time moves on and the digital world continues to grow through the plethora of new technologies (namely mobile devices, tablets and similar new age toys) I find it interesting that paper documents persist despite the growing realization that they are truly becoming unnecessary.

I have postulated for some time now that the paperless office is a myth for the simple fact that human beings truly have an intense and emotional attachment to the printed page, especially those of which come from the office culture.

While we are seeing eBook sales surpassing those of "old school" books and many newspapers are either becoming relics of the past or digitizing their content and reducing their printed pages, we find that in the office space emails, invoices, bills, and etc. continue to pile up.

Why is this? I can not help but to assume having a physical document in your hand has some subconscious value to us as human beings. Today words on a screen are available at lightning speeds and can be sent over vast distances but when the power goes out...

You have nothing unless you have the printed page.

In a world where the concept of "the end of days" or the looming possibility of an apocalypse driven by religious deities or the continual destruction of the earth by our own hands is a constant and prevalent idea in the minds of many, I often wonder...

Should a truly earth shattering event steal electricity and technology from you and your business for "x" amount of time, what good will "the cloud" be to you then?

Perhaps those folks who still have a back room full of filing cabinets documenting years of information and data relevant to their business are not so crazy after all.

Perhaps someday in the future the type writer will once again be at the head of the game and the only tablet or pad or you will be using is one made of paper...