I am sure many of you
(at least those of you who still follow this blog) are surprised to see this post.
It has been almost a year since my last one. This is for many reasons. I had
decided to take a break from bloging around this time last year and resume the
craft within a few months. Around the time I had intended to start again, one
of my most beloved friends died in a car crash.
While I won’t go into
details, those of you who have lost people very close to you know this is a
debilitating experience. By the time I had begun to get my head together months
later, I simply had come to the conclusion that I was tired of writing about
MPS. Everything I wrote up to that point could be condensed in a short
sentence. “Either you are doing it right and succeeding or you are doing it
wrong and are failing.
This has not changed
and considering the fact that in addition to being my company’s social media
manager I am a major account manager with many contract customers, I simply had
less time to focus on the blog. Furthermore, the content I created with the
destroy your printer contest is timeless and very effective in the sales
process as I can drum it up on my smartphone in real life and show my prospects
during initial sales meetings.
I simply came to the
conclusion that for the time being the blog would remain “asleep”. I suppose I
am writing today to let any interested parties know that if all goes right I
hope to have some new content up within the year and a few promotional videos
based on the lord of the rings type of mythology and a spoof on the Ghostbusters.
Now, you will notice
there is a second author on this blog who has yet to post. Bob Chernisky, Jr.
the son of our marketing manager also wears multiple hats in this company and
is bravely battling through personal struggles in the same way I have while
balancing his other responsibilities in the company.
It is our hope to
bring life back to this blog in the coming months however I must point out… I
will not be driven by the cliche admonition that I should writing three to five
posts per month. I will write when I feel inspired and only then.
You see, I
accomplished everything I set out to do when I entered B2B social media back in
2009 and I set a standard in managed print services in that respect, one which
does not touch the mighty echelons of folks like Greg Walters or Art Post but I
never wanted to get that deep in the waters anyway.
I wanted to create
something magical and something fun that reminded people that we are human and
even in the staunch and ultimately grey atmosphere of B2B industrial workings
that we can still find that fun and that magic and use it within such a context
to connect with other human beings.
While I did use
social media to sell MPS, I don’t need it to do so. That being said, I do want
to stay connected and will use this medium as a device for such ends.
