Friday, March 11, 2011

Think Globally Smash Printers Locally

The above video is in my opinion, a true classic of printer destruction. First introduced to me by Mark Schaefer, author of the {grow} marketing blog, this video is by no means new.

The clip is at once a testament to the fact that poor customer service is not only unacceptable in this day and age but also that in a world with Youtube, the backlash is unavoidable and rightly so.

As an avid fan of this clip you can imagine my surprise when an employee of Fall Prevention Alarms (a customer of ours) suggested that we check out this video. As it turns out the Solider in the clip is a friend of the folks at this company.

This small world connection was made when a gentleman from the above business stopped into purchase some of our own remanufactured toner cartridges and noticed a flyer on the desk of our receptionist left over from the first destroy your printer contest.

Sure enough he could also relate to the bane of laser printer related stress and said he is considering entering our third annual destroy your printer contest.

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