Monday, July 18, 2011
Why Sales Should Be Social
At this point in my career I believe that I have proven beyond a shadow of a doubt that social media can be most profitable, even if you are given no budget to work with.
While I manage social media for my company I am also a member of the sales team and all of the sales generated by social media within my company have (thus far) come from my clients, several of whom I garnered through or in conjunction with social media efforts.
So it is with true gusto that on this day I do declare...
Everyone in your sales department should be involved in social media.
Is there a learning curve? Yes, but really its not rocket science and the skills needed to be a great sales professional parallel many of the skills necessary for any social media pro.
Many dynamics of the sales culture (networking, after hours gatherings, schmoozing, building trust) can be taken to new levels when social media is applied to said culture.
Most of the information needed to become a successful social media professional can be found for free on the internet. With some time dedicated to self education any individual who is already a sales professional can easily become proficient in the realm of social media.
If nothing else starting with the "big 4" a blog, Facebook, Twitter and LinkedIn one can generate sales and buzz within a years time (I know, I have done it).
Reading other marketing and sales professional's blogs as well as spending a few pennies on educational sites such as lynda.com can launch an already successful salesman or woman into new heights.