Friday, October 7, 2011
Here is an excerpt from my new book
Music, Mischief And Marketing: A Guerrillas Guide For The Creative Protagonist
(currently being written)
From chapter 8:
The Risks And Rewards Of Improvisation
The key to my own success has been rooted in improvisation. As a “jamband” when performing with Jabooda, it is customary to move through the composed portions of our songs and eventually trail off into a “jam” or improvisational section of the piece. At this point the song has endless possibilities.
We may choose to simply groove on the main theme and experiment with different melodies and rhythmic devices or we may move into a theme completely different from the current song, segueing into a different composition or letting the improvisation carry us into a climax or resolution of which is determined by multiple factors including but not limited to; the direction sometimes being steered by and individual or the collective conscious of the band as a whole.
Really anything is possible…
I try to approach many aspects of my life in this way and marketing and sales are probably the two most prevalent arts and sciences in which I do this (other than music).
I would say that improvisation (like avaunt-garde jazz or heavy metal) is not for everyone. There is a certain level of risk, rule bending (or breaking) necessary to be successful in improvisation. Taking said risks also will inevitably lead to some (if not multiple) failures.
So why take the risk?
Because improvisation is one of the best ways to “chase the magic”. Improvisation leads you into situations and territories that only improvisation can manifest. In my own improvisational work, I find that improvisation breeds synchronicity when practiced regularly. I find this to be true in art, music, business and literally all other facets of my life.
This is important because what this really translates to is the manifestations of opportunities.
By improvising within the traditional framework of the expectations associated with a common task or responsibility, in a way that achieves a goal by taking alternate or unexpected routes, one may find a level of success surpassing that of the statuesque approach.
One reason that innovation and success is not an omnipresent experience for all organizations and businesses is largely due in part to the fact that many organizations choose to stay grounded upon a single set of ideas or philosophies that while working to some extent, do not achieve the full potential possible within said organization. Reaching this potential would occur more often if those within said organization had more freedom to infuse more of their passions and perspectives into their work.
The improvisational approach as mentioned above is an excellent way to infuse more of yourself into all of your responsibilities, both within your job and virtually every other element of your life.