Tuesday, February 7, 2012
White Papers, Logos, SOI and (Hyper)Sigils
A while back I wrote a post about the similarities between marketing and magick.
While I think that it is still fair to suggest that marketing is not in and of itself a form of magick, one must consider that clearly, marketing may have it's roots in said craft...
As previously noted, it is certainly possible that a corporation is a physical manifestation of what is known as an egregore. If this odd notion happens to be true, then would it not be fair to suggest that logos are actually a from of sigils?
What about white papers? Are they not merely the corporate equivalent of the hypersigil?
Think about it...
What effect do logos from companies such as McDonald's, BP oil, Pepsi and Coca Cola have on you? What do you feel or do when you see said logos?
Is it any surprise that brands like Kool, Gucci, Bentley, Master Card, etc. Use powerful and ancient occult symbols such as the "vesica piscis" and/or the "winged sun disc" in their logos?
Is the process by which the magician uses to project his statement of intent (or SOI) into the sigil really that much different from the marketing professional who pours hours of the same SOI into creating a logo that will become well known and subconsciously digested by the public?
Is the intent of all corporations and their logos really to help their customers? Is their intent to become a constant in your life one of love and service towards you as the consumer and as the customer or is their intent focused on something else?
Money? Control? Power?
Does the food you eat, the car you drive, the music you listen too, the products you buy every day empower and serve you?
Or do they serve another purpose?
These are excellent questions to ask yourself when choosing from whom you purchase your family's food as much as they are when choosing a managed print services provider for your business...
Sometimes we are creatures of habit and we continue to do things the way we have always done, the way our parents have always done, the way we have just assumed things must be done.
By taking a step back and looking at the products and services we consume, we must ask our selves; are these the best choices we can be making for ourselves? For our children? For our family and friends?
Before you buy your next happy meal, your next tank of gas, your next toner cartridge...
Read the labels and consider the source.
Should you find that certain products that you have been purchasing for years are actually sub-par or in some cases even bad for you...
Ask yourself why did I choose these things? Ask yourself what caused me to make these choices?
Why am I buying what they are selling?
Who is really in control of my mind?