Although you see some examples today, social media still has a long way to go in the B2B realm. I am pleased to say that within the context of our company (a B2B and MPS provider) Social Media has proved to be a valuable addition to our marketing plan. For us, social media has spawned local and international media attention, several prospects and a new customer all in the short few months time that we have had a social media program. As the creative marketing professional who suggested, organized and launched Expert Laser Services social media program I am happy to say that I think B2B social media really has a place within the Managed Print Services Industry.
There was a time when the prospect of working in an office seemed like a creative and or mental death sentence for me. A fate where I would be stifled artistically yet able to pay my mortgage and have health benefits. How ever after several years of being tossed around my company in various odd jobs landing a web/graphic design, SEM/SEO and Social Media Marketing roll I realized this industry could indeed be creative and fun at least from a marketing perspective.
Through musical MPS experiments, printer destruction contests and other oddities I have made connections with a lot great people within the MPS industry and was surprised to find individuals with as much if not more creative flare for the MPS industry as me. Greg Walters "Death of the Copier" blog has provided some inspiration for my Adventures in Office Imaging blog. Granted our sense of humour is a bit different, My focus is a creative perspective on industry relevant topics mixed with humor and knowledge of said focus while "DOTC" has a slightly sarcastic, rather entertaining but very professional and very readable twist on its content which is very much focused on "as they happen" industry developments and industry wisdom as well as great technology tidbits.
Now with the MPSA in place we see people all over this industry starting to garner a focus and determination to move MPS forward (even if the buzz is the low hum of intense activity).
The MPS community is just that, a group of people from large and small companies alike exploring this brave new world of the imaging industry and I am happy to say that social media and creative minds have a place in said brave new world. Which for me is wonderful because being "trapped" in an office has the potential to be a rewarding, creative and humours realm of an industry that has uber potential for incredible financial growth.
To the future MPS and social media I say HAZA!