Friday, November 5, 2010

MPS, Jabooda and Barcelona

Upon first reading the headline of this post you are no doubt asking yourself...

What is Jabooda?

The funny thing is that many folks in Barcelona Spain (which happens to be the location for this years European MPS conference) are probably asking themselves the same thing. (See photo above).

About 2 months ago I was asked to write a post about about guerrilla marketing for my buddy Mark Schaefer's {GROW} marketing blog (highly recommended, Mark really is a phenomenal and friendly marketing professional and his blogs community is full of equally wonderful people) which described how I used the technique of guerrilla marketing not only in my work here at Expert Laser Services in regards to my now infamous "Destroy Your Printer Contest Series" but also in regards to marketing my band Jabooda.

The article explained how a simple sticker campaign promoted through friends, fans, and street team members manifested Jabooda stickers in most of the 50 states of the USA and in a growing collection of European countries.

The stickers simply ask the question "What is Jabooda?" below which there is a url for our facebook page.

Since the article has gotten out we have had orders for stickers from Spain, Egypt and Cyprus and as you can see we are effectively making ourselves known on a global scale.

So if you are going to the conference and you happen to see a "What is Jabooda?" sticker somewhere, consider yourself in the know.

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