Monday, September 26, 2011

The Value of Prospect Created Content

Whether your marketing managed print services or candy bars, B2C or B2B. The simple fact remains...

Content is king.

And when it comes to content, there may be no content more valuable than that of which is made by your own clients or prospects in reaction to a video contest.

The above video is one of six submissions we received for our "Destroy Your Printer Contest 3". The video is a perfect example of "prospect created content". Not only is this video creative, humorous and totally over the top, but also an excellent advertisement. One of which was made not by our marketing department, but by a passionate prospect.

This is important because it acts as a catalyst for connecting with other prospects due to the simple fact that the user gave us a plug by noting our website and company name at the beginning of the video.

Now whenever someone watches this video we are able to capitalize on the interest generated by the video and not as an entity marketing to an audience, but as a third party who came up with this wild idea for a contest in which the creator of the video obviously went to great lengths to win.

This is one reason that video contests are so valuable in the world of content.

In reaction to this kind of promotional device, your prospects and or customers alike will create viral content for you and your brand. Plus, they will do it with a level of passion that you simply won't find in relation to other marketing endeavors.

By generating a video contest that taps into your customers pain points and providing products and services that aid in the relief of said pain points, you will effectively generate a working alchemy within your marketing efforts.

This kind of promotional event also allows you to use fun and creativity to market your products and services regardless of whether your products and services are devoid of both. Thus infusing your brand image with a positively charged emotional reaction from your customers and prospects alike.

So, the next time you find your self at a loss for your next marketing endeavor...

Consider the video contest.

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