Thursday, May 7, 2009

MPS-in-a-Box? Think Again!

"Do you offer managed print services?"

"Of course ... Doesn't everyone?"

Remember the old Midas commercial when a roaring, back-firing car rolls into a local service station for a tail-pipe and muffler? The customer asks, "Are you sure you have one that will fit my car?" Then the "mechanic" with a sledge hammer resting on his shoulder answers, "No problem. I can make it fit."

Off-the-shelf managed print services are like that. Someone hangs up a shingle and "Bingo!" -- they're a professional.

Today every national distributor sells its own MPS solution, office supply superstores sell theirs over-the-counter, and every manufacturer in the Business Technology Association throws their hat into the ring. Consider this post yesterday by Louella Fernandes ... manufacturers are trying to simplify their channel propositions to make MPS more accessible for resellers so that they do not need to invest in a costly infrastructure. In effect, instead of building their own service infrastructure, they can resell an MPS as a "white-label" service provided by a manufacturer."

Since nobody is selling office imaging equipment right now, everyone and his uncle is pumping their unique document-output-control, cost-containment, imaging-fleet-management solution.

Even if they don't know a thing about it.

"No problem. I can make it fit."

It blows my mind. Expert Laser Services is a long-established MPS company with a mature product we've been developing and implementing for 15 years, with thousands of devices already under contract. We've already made all those "costly investments in infrastructure" that Louella's talking about -- a fleet of tech vans and technicians, a trademarked MPS product, a couple of successful, growing offices.

Yet we are in competition with everyone from Xerox all the way down to the local one-man PC repair shop who bought MPS-in-a-Box?!

"No problem. I can make it fit."

Naw, I guess I'll quit whining. Now that I think of it, their MPS product really doesn't compete with ours.

No comments:

Post a Comment